Money & Life That 'Obamacare Plan' Ad May Not Be Insurance. The FTC Just Warned 25 Marketers Before Open Enrollment.
Open enrollment for 2027 marketplace coverage starts November 1. On October 29, 2026, FTC staff sent warning letters to 25 health plan marketers and lead generators over ads that pass off limited benefit plans and medical discount programs as comprehensive insurance. A real marketplace plan caps your 2027 in-network costs at $12,000. The look-alikes cap what they pay, not what you pay.